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Crystalline Rose is start-up international beauty company.
They came out with two new products. They needed labels for products and design for marketing emails. They also needed a new logo.

Luxurious, Feminine
Communicate femininity without being cliche.

feminine, soft, gentle, light

Amethyst is a natural beautiful crystal,
also called crystal rose

About logo
Colors

Main color is color for crystal amethyst,
which is also the color of roses.
Secondary color is the color of a white rose.
The black for texts is not pure black,
it is dark shade of green and purple,
to emphasize the gentleness of the brand

Typefaces

It’s a serif modern and classic typeface that has own unique style & modern look.

Geometric sans-serif typeface that is thoughtfully designed for a wide range of devices, sizes and resolution

E-mail and labels

Marketing e-mail to introduce a new product series.

The design scales in different devices and for that some  design elements are exported as SVG files.

 The text is easy to read, the color contrast is based on the AA standard.

Marketing e-mail to introduce a new product series.

The design scales in different devices and for that some  design elements are exported as SVG files.

 The text is easy to read, the color contrast is based on the AA standard.

Labels for a new product line.

Clear and minimalistic.

The colors of the design
were requested by the company

Labels for a new product line.

Clear and minimalistic.

The colors of the design
were requested by the company

@ Külle Andreas
kylle@sarma.ee
+372 51 05 054